INTERACTIVE

Prius: Interactive Targeting Young Drivers

I put some concepts together for the Toyota Prius to out together a website campaign targeted at a younger audience to get people in their 20s-30s to join a green community of prius drivers. Web banners would play on popular sites that younger people frequently view and on popular shows viewed online on stations such as NBC and CBS. The work is suppose to spark curiosity and make the users feel as though they discovered this organic digital world. The prius is controlled by the arrow keys and the universe grows around it. Users can play games, learn about greener living and chat with other prius community members.